As retailers have made efforts to increase efficiency and enhance the customer experience, portable POS solutions have started to gain traction as a way to meet the evolving needs of the retail industry.
Equipping associates with portable terminal devices that offer a range of functionality, including checking out customers anywhere in your retail store, can be effective for enhancing service levels. Portability is a plus for any retail setting, but it’s particularly important for a retailer who sells on the go at festivals or markets or has pop-ups and other events.
A comprehensive POS available on a portable terminal device provides flexibility and efficiency that not only increases checkout speeds and reduces the optics of long lines, but it’s also an effective tool for enhancing customer service and personalizing shopping experiences.
Long lines increase the risk for abandoned sales
A traditional retail experience typically involves shopping around and then heading to the counter to wait in line to pay for your items. But as in-store shopping experiences have evolved, the checkout line has emerged as a point of frustration for customers, and one that can deter them from even entering your store at all. Seventy-three percent of customers say that the checkout experience is their number-one pain point with in-store shopping.
Retailers have implemented remedies to take advantage of the time customers spend in line by adding inventory to the line area to keep them engaged, but there is still a large group of consumers who would rather abandon their whole purchase than wait to check out.
Checkout lines give customers time to reconsider their purchases. While you want to encourage mindful and intentional shopping with your customers, especially to prevent frequent returns, you don’t want to facilitate an opportunity for customers to talk themselves out of something they want. When customers are in a store, they’re considering spending money and, in the mood, to make a purchase. According to a study done by carl & kyle, 84% of shoppers have made an impulse buy and 79% made most of their impulse purchases while in a store.
Carl & Kyle portable POS Systems allows sales associates to check out customers where they’re standing, reducing any friction between the point of deciding to purchase and the point of purchasing.
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